Bu-lat-lat (boo-lat-lat) verb: to search, probe, investigate, inquire; to unearth facts Issue No. 34 October 7 - 13, 2001 Quezon City, Philippines |
Beginnings of Philippine Animation
The United States’ colonization of the
Philippines at the turn of the twentieth century inevitably shifted the
trajectory of development of the Philippine nation.
Coming at the heels of victory against the Spanish colonizers,
Filipinos were all too ready to seize the historical moment of defining and
implementing their own vision of nationhood.
However, the United States’ colonization shifted the forces in the
decisive calibration of the development of the nation--from a mass-supported
local leadership to a rule by feudal elites and American colonizers.
Since the Philippines provided for the United States its own defining
moment at empire-building, the Philippines being its first colonial venture
outside its own national domain, the model of enlightened colonialism was
implemented.
This means that as the national resources were
exploited for colonial interests, so too were the modern areas of cultural
life--health, sanitation, education, and communications--also engineered to
provide a conducive system for American capital to take root.
Just as the American colonial period endeavored to modernize the colony
by introducing the rice thresher and artesian well (1904), electric streetcars
and telephone system (1905), postal savings bank and electric iron (1906), it
also introduced ice cream, movies and rat control (1899), public school system
(1901), and golf clubs (1902). Side
by side with the economic and political circuiting of the colony, its cultural
transformation was also at stake. Today’s
Philippine modernity has become indelibly inscribed in and by American
colonialism. Philippine animation takes root from two major
sources, both grounded in American-introduced capitalism: service businesses
and print capitalism. The two sources, however, started with a similar beginning in
cartooning. Antonio S. Velasquez,
known as the "Father of the Tagalog Komiks," began in cartoonised
advertising, creating characters that personify consumer products and
businesses being introduced in the American colonial era: "Isko" for
Esco shoes; "Tikboy" for Tiki-Tiki, a children’s vitamin syrup;
"Nars Cafi" for Cafiaspirinia; "Captain Cortal" for Cortal;
"Castor" for Botica Boie’s Castoria; "Aling Adina Comadrona"
for United Drug products, "Charity" for Philippine Charity
Sweepstakes, and so on. The
corporate and brand mascots created by Velasquez were concentrated in the
health and drug industry, a major focus of American social engineering.
Even the Philippine Charity Sweepstakes was founded to primarily
subsidise health programs.
Velasquez, however, was famous for creating the
comic strip based on the character Kenkoy in 1928.
Collaborating with Romualdo Ramos, a translator in the advertising
department, Velasquez’s "Kenkoy" became a success. Kenkoy reflected the contradictions of Filipinos colonised
into American rule, sporting a "gleaming Valentino hairstyle and wore
baggy pants," and spoke pidgen English.
"Kenkoy" was translated in six other
vernacular publications, enabling the character to reach a national audience. It also gave birth to other strips. Velasquez’s design for Kenkoy’s clothing was copied by
readers. Poet Jose Corazon de
Jesus, more famous as Huseng Batute, wrote a poem "Pagpapakilala"
(Introduction), subtitled as "Ay introdius yu Mister Kenkoy" (I
Introduce you to Mister Kenkoy). Composer
Nicanor Abelardo wrote the song "Ay, Naku, Kenkoy!" (Oh my Kenkoy)
and "Kenkoy Blues," a march. The
character Kenkoy gave rise to spin-offs, depicting his family, parents,
sweetheart, archival, community members, side-kick, children, and others.
"Kenkoy" made the Philippine komiks
industry. More so, it provided
both humor and a cultural idiom during the anxious period of maintaining
nationalism and awaiting for Philippine independence.
After the violent Filipino-American War (1899-1902) that claimed over
600,000 lives in Luzon alone, the postwar period was marked by continued
resistance, specifically from the swelling labour ranks incorporated into
American colonial capitalism. Education, the key to social mobility for the
local majority promised by the American colonisers, could no longer sustain
the egalitarian dream.
Daniel Doeppers states, "By the late
1920s, the major avenues for career mobility were increasingly constricted."
However, from 1920 to 1930, increased production of agricultural
products surged--sugar exports by 450 percent, coconut oil by 233 percent and
cordage by 500 percent. Such
economic profits, owned by local elites, bolstered confidence in the American
presence in the colony. With the
popular sentiment wanting independence, the Commonwealth was inaugurated in
1935, paving the way for imminent Philippine independence. By this time, however, structures of American colonial
capitalism were already institutionalised and wrecking havoc in the national
lives of Filipinos because of the inequitable policies enacted during the
earlier period of colonial rule.
An even earlier aspect of print capitalism that
provided for a more parodic introspection into the American colonial rule were
the politically-oriented publications in the early 1900s--the Telembang
and Lipang Kalabaw (1907). These
two publications regularly featured political cartoons, commenting on the
colonial figures, their policies and era.
The political cartoons provided an avenue for churning social
commentary at a time when the colonial set-up imposed stringent policies on
the articulation and display of Philippine nationalism.
Cartooning
provided for a dual contradictory purpose--it reified the operations of American
colonial capitalism, and it also subverted the colonial set-up.
While the American colonial set-up harped on liberal democracy, press
freedom, and free speech, contradictory policies, however, allowed only for
their oppressive and limited articulation.
Such contradiction is best embodied in the figure of the cartoonist.
As Alfred McCoy observed, the Filipino cartoonists were "often the
leading artists of their generation seeking survival in a colonial society with
little use for their talents." The
Filipino cartoonists worked for both the interests of print capitalism and
advertising. Like artists Velasquez
and Fernando Amorsolo, other renowned Filipino cartoonists worked for the
interest of both print capitalism and advertising.
They served the business interest of growing areas of the service
industry, creatively providing for mascots and other advertising needs.
They also served the Filipino nationalist cause, drawing political
commentaries through the komiks and satirical publications, even at the expense
of producing racist cartoons.
Bulatlat.com
The Sedition Law, passed in 1901, as historian
Renato Constantino explains, "imposed the death penalty or a long prison
term on anyone who advocated independence or separation from the United States
even in peaceful means." It
also punished any person who would "utter seditious words or speeches,
write, publish or circulate scurrilous libels" against the United States
government or the Insular Government. Through
cartooning, with minimal use of the written word, Lipang Kalabaw
provided for an edgy commentary on the colonial condition, usually, the
contradictions of colonial rule that continues even in the postcolonial times:
the perennial floods of Manila, the corruption of the police, the Frankenstein-growth
of politicians sporting guns and over-sized egos, the Americanised manners of
the emerging youth, the death of Spanish language and culture, the captive
nature of the English language over traditional values, profligate lending
scandals at the Philippine National Bank, public hospitals that denied
citizens basic service, the gun-happy constabulary, and so on. We want to know what you think of this article.
|