Powell recognized that one crucial strategy in changing the political composition of higher education was to convince university administrators and boards of trustees that the most fundamental problem facing universities was “the imbalance of many faculties.”[3] Powell insisted that “the basic concepts of balance, fairness and truth are difficult to resist, if properly presented to boards of trustees, by writing and speaking, and by appeals to alumni associations and groups.”[4] But Powell was not merely concerned about what he perceived as the need to enlist higher education as a bastion of conservative, free market ideology. The Powell Memo was designed to develop a broad-based strategy not only to counter dissent, but also to develop a material and ideological infrastructure with the capability to transform the American public consciousness through a conservative pedagogical commitment to reproduce the knowledge, values, ideology and social relations of the corporate state. For Powell, the war against liberalism and a substantive democracy was primarily a pedagogical and political struggle designed both to win the hearts and minds of the general public and to build a power base capable of eliminating those public spaces, spheres and institutions that nourish and sustain what Samuel Huntington would later call (in a 1975 study on the “governability of democracies” by the Trilateral Commission) an “excess of democracy.”[5] Central to such efforts was Powell’s insistence that conservatives nourish a new generation of scholars who would inhabit the university and function as public intellectuals actively shaping the direction of policy issues. He also advocated the creation of a conservative speakers bureau, staffed by scholars capable of evaluating “textbooks, especially in economics, political science and sociology.”[6] In addition, he advocated organizing a corps of conservative public intellectuals who would monitor the dominant media, publish their own scholarly journals, books and pamphlets, and invest in advertising campaigns to enlighten the American people on conservative issues and policies. The Powell Memo, while not the only influence, played an important role in convincing a “cadre of ultraconservative and self-mythologizing millionaires bent on rescuing the country from the hideous grasp of Satanic liberalism”[7] to match their ideological fervor with their pocketbooks by “disbursing the collective sum of roughly $3 billion over a period of thirty years in order to build a network of public intellectuals, think tanks, advocacy groups, foundations, media outlets, and powerful lobbying interests.”[8] As Dave Johnson points out, the initial effort was slow but effective:
In 1973, in response to the Powell Memo, Joseph Coors and Christian-right leader Paul Weyrich founded the Heritage Foundation. Coors told Lee Edwards, historian of the Heritage Foundation, that the Powell Memo persuaded him that American business was “ignoring a crisis.” In response, Coors decided to help provide the seed funding for the creation of what was to become the Heritage Foundation, giving $250,000. Subsequently, the Olin Foundation, under the direction of its president, former Treasury Secretary William Simon (author of the influential 1979 book “A Time for Truth”), began funding similar organizations in concert with “the Four Sisters” – Richard Mellon Scaife’s various foundations, the Lynde and Harry Bradley Foundation, the Olin Foundation and the Smith Richardson Foundation – along with Coors’s foundations, foundations associated with the Koch oil family, and a group of large corporations[9].
The most powerful members of this group were Joseph Coors in Denver, Richard Mellon Scaife in Pittsburgh, John Olin in New York City, David and Charles Koch in Wichita, the Smith Richardson family in North Carolina, and Harry Bradley in Milwaukee – all of whom agreed to finance a number of right-wing think tanks, which over the past thirty years have come to include the Lynde and Harry Bradley Foundation, the Koch Foundation, the Castle Rock Foundation and the Sarah Scaife Foundation. This formidable alliance of far-right-wing foundations deployed their resources in building and strategically linking “an impressive array of almost 500 think tanks, centers, institutes and concerned citizens groups both within and outside of the academy…. A small sampling of these entities includes the Cato Institute, the Heritage Foundation, the American Enterprise Institute, the Manhattan Institute, the Hoover Institution, the Claremont Institute, the American Council of Trustees and Alumni, [the] Middle East Forum, Accuracy in Media, and the National Association of Scholars, as well as [David] Horowitz’s Center for the Study of Popular Culture.”[10]
For several decades, right-wing extremists have labored to put into place an ultra-conservative re-education machine – an apparatus for producing and disseminating a public pedagogy in which everything tainted with the stamp of liberal origin and the word “public” would be contested and destroyed. Commenting on the rise of this vast right-wing propaganda machine organized to promote the ideal that democracy needs less critical thought and more citizens whose only role is to consume, well-known author Lewis Lapham writes:
