Sy may indeed be a hardworking man. But so are his conglomerate’s employees. With Sy’s determined use of neoliberal policies such as contractualization, the fruits of tens of thousands of his employees’ hard work go largely to his companies’ profits. Here lies the unheralded side of his Forbes-topping net worth, the secret to his centavo to billion peso taipan tale and why labor groups are raising their placards to hail the Endo King.